I was already simmering with anger about the trivialization and sexualization of breast cancer when I wrote yesterday’s post about men with breast cancer. My rage boiled over when I saw that a fellow rabble-rouser living with breast cancer, my friend Scorchy Barrington, had posted a link on Facebook about the single most tasteless breast cancer fundraiser I have ever heard about: “Flight of the Tatas”. (Sorry, I refuse to link to their site.)
Here is the first paragraph of the press release that was published in the Wall Street Journal online European edition under the disclaimer “The Wall Street Journal was not involved in the creation of this content”:
LAS VEGAS, July 3, 2013 /PRNewswire/ — Larry Flynt‘s Hustler Club, the most audacious gentlemen’s club in Las Vegas, will host “Flight of the Tatas,” a topless charity skydive beginning at 7 AM on Thursday, July 4, 2013 in Las Vegas, Nevada. Benefiting the Living Beyond Breast Cancer Foundation, a nationwide non-profit organization dedicated to supporting women affected by breast cancer, the unique event will attempt to break the Guinness World Record for the most topless skydivers. LBBC empowers all women affected by breast cancer to live as long as possible with the best quality of life.
Participating in this display will be an “adult entertainment legend”, an “adult film superstar”, and a celebrity magician, “along with a bevy of brave and daring topless jumpers”.
The fundraiser is being sponsored by Larry Flynt’s Hustler Club & Casino and Hustler Hollywood, among others. It is taking place today, July fourth. This is supposedly a benefit to help Living Beyond Breast Cancer (LBBC), but I could find nothing in the press release or the dedicated web site that indicated how much of the money raised would go to LBBC. In fact, LBBC is listed as a sponsor along with “Little Pussie Big Cock” and various of Larry Flynt’s Hustler enterprises (and others).
There is a “Donate for Breast Cancer Research” button on the home page. That’s all I found. I am writing to LBBC to try to get more information, but the event is today. I’ll post whatever I hear from them. I have rarely wanted more sincerely to be shown to be wrong in my assumptions. (The text of my email to LBBC’s development people is added at the end of this post.)
Now, I am not a “citizen journalist”. I am a woman who has metastatic breast cancer and a blog, a feminist with left-leaning social and political ideas. I have been known to displace my fear and anger about the cancer that is trying to kill me onto other targets. But even if that is what I’m doing now – so what? This strikes me as a very deserving target, indeed.
A more blatant example of trivialization and sexualization of breast cancer can hardly be imagined than a “Flight of the Tatas” in which “a bevy of topless skydivers” will attempt to beat the Guinness world record for jumping out of airplanes half naked and then land at a “gentlemen’s club” owned by that monument to taste and respect for women, Larry Flynt.
The event is today. By the time you read this, it will be over, most likely. Nevertheless, I’d like to hear your thoughts on it. Am I just an old school feminist? Is this as disgusting to you as it is to me?
Addendum: Text of my e-mail to LBBC’s development staff
I was extremely surprised to find out that LBBC is listed as both the beneficiary and a sponsor of Larry Flynt’s “Flight of the Tatas” event taking place today in Las Vegas. Can you tell me, please, what percentage of funds raised by the event was promised to LBBC and if this is a percentage of the net or gross intake from the event?It seems an odd sort of event for a breast cancer organization to be associated with.My blog post on Flight of the Tatas is at http://tellingknots.wordpress.com/2013/07/04/sexualization-of-breast-cancer/Please feel free to comment on the blog or to contact me directly. I am very interested in knowing how LBBC’s involvement with Larry Flynt’s Flight of the Tatas event came about.Thank you very much.